Your Tween, Social Media, And The Identity Trap

Your 10-12 year old wants to be on every platform their friends are on. Here's what they're really looking for, and how to stay connected without losing the plot.

This Week’s Scenario

Your tween isn’t just consuming content anymore. They’re thinking about how they appear. They’re asking for their own account, following people they don’t know, crafting what they post, and measuring themselves constantly against what they see. And the apps are changing faster than you can track them.